Sand Dune Marketing

Sand dunes are amazing. Visit the same sand dunes once a year for many years and you will find the same sand dunes, or will you?

Sand dunes continually evolve. Wind, rain and other factors constantly change the shape of the dune. However—assuming no catastrophic occurrences—the dunes continue to exist. Even with daily change and alterations, the essence of the sand dune remains true.

Imagine your brand is a sand dune. The essence of your brand should remain true, even through cycles of change and evolution.

A sand dune cannot control the exterior factors, but it can adapt and adjust. The adaptations and adjustments ensure that the sand dune will remain a viable ecosystem. A dune’s basic substance is rigid but its shape and form is malleable.

The core tenets of your brand should be rigid. Your marketing, however, should be malleable.

In other words, your marketing message should be simple, consistent and constant, like sand. The way you spread your message can adjust and adapt with time, like the dune.

To move your business to the next level—and to get the most out of your small business marketing—market your product or service like a sand dune.