Question for grocery stores out there: do you have "locally grown" produce section?
Most grocers carry an "organic" section that attract a certain niche of produce buyers. Fortunately or unfortunately--depending on which side of the aisle you stand--the anchor point for organic produce is a bit higher than non-organic produce. It seems to cater to a clientele with the ability to spend more.
But a "local" section could present a number of profitable and agreeable benefits.
First of all, it could be cheaper than the other options. If produce doesn't have to travel thousands of miles, the cost savings can be passed onto the customer. Savings sells in a grocery store.
Second of all, it makes wonderful environmental sense.
Most of all, a "local" produce section has the makings for a perfect Marketing DNA. It's differentiated so it will attract new and different customers. It serves an ideal niche of locals. And it adds value to the consumer, the growers and ultimately the bottom line of the grocer.
Sure there are probably some kinks to work out. Produce would not be as predictable as local growing cycles. Space is probably a concern as well since grocers generally occupy every square inch of their store. And maybe the displays would take some tweaking to make sure the message is clear.
But these seem to be easily-solved issues if the name of the game is to add value.
In fact, it seems so obvious to me that some grocer's out there must be doing it. And I'm not talking about those grocers that already have a strong organic following, like Whole Foods. I'm talking about bargain grocers like Grocery Outlet or Food Maxx. Or even big box stores with grocery departments like Wal-Mart and Target.
Are grocers already doing it? Please tell me somebody already thought of this!
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