Everybody has a great idea. Everybody.
There is someone with a great idea in every corner of the earth. Or at least they think it is a great idea.
Only the greatest ideas get implemented.
An idea can only become reality upon implementation. A great idea is never about "wouldn't it be great if?" or "I could have done that." Instead, it's about "when can I make this happen?" and "what do I need next?"
If you think you have a great idea, now is the time to implement it. Now is the time to make that idea into a reality. Otherwise, you're just like everyone else in every corner of the earth with an abstraction.
If you really want to move your business to the next level, it's time to test that concept and turn that idea into reality. If anything, your idea will evolve. You will learn what works and what doesn't.
And in the process you can discover how best to add value, differentiate and serve your niche.
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