6th Grade is an important year. Students across the country are expected to understand basic math, language and science concepts by the end of the year.
For many, it’s the final year of elementary school which can signify a new beginning. After 6th grade, the academic stakes are raised with tests, essays, projects, presentations and a more mature learning environment.
In order to prepare students for life after 6th grade, teachers must ensure that their students are prepared to take the next step. Successful teachers use a variety of tactics to move students to the next level.
My 6th grade teacher, Mrs. Gil-Osorio, did just that. In fact, she implemented some extremely smart marketing tactics that your small business can use. Here are four ways to successfully market like Mrs. Gil-Osorio:
1) Consistent Goal; Different Tactics: a 6th grade teacher must prepare students for junior high school and beyond. The goal does not change. However, the tactics vary. Some learners are visual, some kinesthetic, some auditory. A good teacher—and a good marketer—will realize that students--i.e. prospects—will respond to different tactics. For your small business marketing, implement different tactics to communicate your message. The message and the objective should not change, but the tactics should.
2) Give Homework: homework reinforces the message. Same goes for marketing. Encourage your prospects to do their homework. If you are providing a unique and special value—a key component to your Marketing DNA—no one should be able to compete with you. Let your customers ask around and request bids from other providers. Follow up after be prepared to show why your offer is best.
3) Grade Your Students: in other words, grade your customers. Who is an “A” customer? If you understand who your best customers are, it will be easier to attract more “A” customers. Does this mean you ignore the “F” customers? Perhaps, but a 6th grade teacher would not do that. A good teacher would figure out how to turn an “F” customer into an “A” customer.
4) Create a Lasting Impact: decades after my year with Mrs. Gil-Osorio, I can still recall her name and her class. Can you create such a bond and an impact with your customers so that decades down the line they can recall their experience with you? Create a long-term impact and your brand will stick.
6th grade was a long time ago for me. Do I remember all the facts and figures I learned? Definitely not. But I did learn how to be a good marketer and that has moved my business to the next level.
For many, it’s the final year of elementary school which can signify a new beginning. After 6th grade, the academic stakes are raised with tests, essays, projects, presentations and a more mature learning environment.
In order to prepare students for life after 6th grade, teachers must ensure that their students are prepared to take the next step. Successful teachers use a variety of tactics to move students to the next level.
My 6th grade teacher, Mrs. Gil-Osorio, did just that. In fact, she implemented some extremely smart marketing tactics that your small business can use. Here are four ways to successfully market like Mrs. Gil-Osorio:
1) Consistent Goal; Different Tactics: a 6th grade teacher must prepare students for junior high school and beyond. The goal does not change. However, the tactics vary. Some learners are visual, some kinesthetic, some auditory. A good teacher—and a good marketer—will realize that students--i.e. prospects—will respond to different tactics. For your small business marketing, implement different tactics to communicate your message. The message and the objective should not change, but the tactics should.
2) Give Homework: homework reinforces the message. Same goes for marketing. Encourage your prospects to do their homework. If you are providing a unique and special value—a key component to your Marketing DNA—no one should be able to compete with you. Let your customers ask around and request bids from other providers. Follow up after be prepared to show why your offer is best.
3) Grade Your Students: in other words, grade your customers. Who is an “A” customer? If you understand who your best customers are, it will be easier to attract more “A” customers. Does this mean you ignore the “F” customers? Perhaps, but a 6th grade teacher would not do that. A good teacher would figure out how to turn an “F” customer into an “A” customer.
4) Create a Lasting Impact: decades after my year with Mrs. Gil-Osorio, I can still recall her name and her class. Can you create such a bond and an impact with your customers so that decades down the line they can recall their experience with you? Create a long-term impact and your brand will stick.
6th grade was a long time ago for me. Do I remember all the facts and figures I learned? Definitely not. But I did learn how to be a good marketer and that has moved my business to the next level.
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