Best Marketing ROI: Passive Marketing

Passive income is income derived from an activity in which you do not materially participate. Collecting rent or earning dividends are examples of passive income.

Active income, on the other hand, is income earned with blood, sweat and tears.

Robert Kiyosaki popularizes the concept of passive income in his Rich Dad/Poor Dad Series when he illustrates that the key to personal wealth building is to leverage passive income. Active income, Kiyosaki states, is the trap to keep you in the rat race.

Let’s apply this same concept to marketing.

Passive marketing is marketing derived from an activity in which you do not materially participate. Word-of-mouth, referrals, recommendations and repeat business are all examples of passive marketing.

Active marketing, on the other hand, is marketing earned with blood, sweat and tears.

Think about your business. Do you generate more revenue from active marketing or passive marketing? Are you successfully leveraging passive marketing? How can you generate more passive marketing?

There’s no easy answer and Kiyosaki would probably agree: you need a certain amount of activity to generate the return on the passivity. It takes lots of blood, sweat and tears to reach the point at which your income chases you instead of you chasing it.

But if you start to think in terms of passive marketing, you start to see its power.

Move your business to the next level by focusing on how to achieve more passive marketing. Concentrate your Marketing DNA on generating repeat business, testimonials, referrals, recommendations, customer retention and word-of-mouth.

After all, what someone says about your brand is always more powerful than what you say.