"Everybody Gets Tired When Nobody Listens"

A direct quote from my daughter: "Everybody gets tired when nobody listens."

My daughter is four. She made this enlightened statement between giggling on the swings and hanging from the monkey bars.

While I am certainly biased in thinking my daughter is brilliant, there is no doubt that she speaks the truth. Listening is perhaps the most important skill in both business and in life.

The application of consistent listening serves tremendous marketing benefit. From customer service to employee interactions, a small business owner must be able to truly open her ears and probe for more information.

I previously recommended that a business owner must continually question their customer comments to dig for more information. In order to extract the most information, it is necessary to put aside egos, open up the ears and let the other party do the talking.

This life skill will move your business to the next level. You will find that customers will give you great information, employees will feel empowered and the competition will struggle to match your level of service.

It is tiring when nobody listens. Think how much energy is sapped with the simple act of seeking attention.

Do yourself, your employees and your customers a favor by energizing them with your listening.

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