How Far Do Your Loyalists Go?

Every successful business needs some loyalists.

Loyalists are generally satisfied customers, but not always. Friends and family make great loyalists as do suppliers and vendors.

Loyalists move to the next level when they become brand evangelists. Evangelists spread the good word about your product or service. They are the ones feeding the word-of-mouth, generating referrals and recommending your business to others. They drive your passive marketing efforts.

So how far do your loyalists go? Are they evangelizing? Are they willing to take on a permanent tattoo on their body to show their loyalty?

Perhaps few loyalists will go that far, save the ones pictured here.

Nevertheless, the point should be clear: move your business to the next level by creating brand loyalists willing to go to the extreme to express their devotion and willing to do whatever it takes to spread your good word.

So maybe instead of asking "how far do your loyalists go?" I should ask "what are you doing to create brand loyalists willing to go to the extreme for you?"