Catch the Big Mouth Syndrome


The Big Mouth Syndrome is a disease that is highly advantageous.

Those of us that suffer from the Big Mouth Syndrome have a hard time saying "no" to things. It seems that our big mouth frequently volunteers for things that we don't necessarily think through. A potentially dangerous situation, but one that I actually encourage.

Why? Because saying "yes" whenever you can is a terrific way to build relationships. Relationships, as noted previously, are the lifeblood of a small business. Cultivating relationships is the primary factor between long term success and failure.

Big Mouth Syndrome is most contagious with start up companies who are just getting some footing. But the syndrome is equally powerful when seeking new business or when navigating periods of unpredictable revenues.

Say "yes" whenever possible. If "yes" is not possible, tell the other party that you will think about it. Let the idea wade through your cranium and think what benefit might come from saying yes. If the benefit can be monetized, then plunge ahead. If there is another tangible benefit--like networking, reputation building, future business--then proceed.

If there is no perceived benefit, you've at least given it some consideration. Follow up with the other party and politely decline. This act in and of itself will help build relationships.

But your best bet is to find a way to "yes." The more you can get to "yes," the more relationships you will build. The more relationships you build, the deeper and wider your pool of prospects.

Today's economy requires creativity. "No" lacks vision and creativity. Embrace "yes" and your customers will embrace you.

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