Memo To Those Marketing Via Controversy

If you use controversy to market your business, your business model is not sustainable.

Especially via social media.

We've seen you're tactics. Marketing via contoversy can take a number of forms: a tweet that incites anger, a derogatory blog against a respected practice, an email that gets under your skin or even a scam claiming everything else is a scam. These are just some examples.

For these type of marketing initiatives, one thing is clear: while controversy may increase short term awareness, it will ultimately prohibit long term business success.

In today's marketplace, the Long Tail is more important than the quick sale.

Add value. This will move your business to the next level and should be a part of your Marketing DNA.